Meet our brand experts

Ali Peacock

Growth Sales Executive at Olapic (UK)

Ali is Olapic’s Growth Sales Executive from the EMEA Office in Holborn. He is charged with identifying the best way for Brands to utilise Olapic’s product suit whilst helping them define strategies to drive success.

After spending the first 5 years of his career within the Digital Marketing & Consulting space Ali transitioned to roles more focused on Content. Specifically, Influencer Marketing and the utilisation of User-Generated-Content joining Olapic from another Influencer Technology Supplier in Jan 2017.

In his time at Olapic, Ali has worked with some of our biggest clients including COTY, VF Corp, The Walgreens Boots Alliance & IKEA.

Lin (Ryan) Chiang-Hui

Staff Creative Designer at Alibaba (China)

Ryan currently serves as the Staff Creative Designer of Alibaba Group, where he specialises in brand transformation and strategy. He has led teams to achieve stellar results In different marketing platforms and events, one of which was the 2016 Double 11 Global Shopping Festival, where he was the lead brand designer. Branding a series of marketing and promotional activities across the one-day event, his direction helped to achieve a total of US$17.8 billion GMV in 2016. Ryan has multiple professional backgrounds in advertising, psychology and visual design, which enables him to have extraordinary insights in brand management and unlimited creative expressions between business and brands.

Tan Peiling

Senior Creative Designer at Alibaba (China)

Tan Peiling is a designer from Singapore with a global perspective on branding strategy and developing comprehensive visual language systems for clients. Having spent the last four years working in the largest Chinese technology companies, Alibaba and Xiaomi, Peiling have conceptualized and executed visuals for large-scale launch projects such as CES and MWC, and is currently driving the Alibaba-Tokyo Olympics 2020 partnership. She also previously led Xiaomi’s go-to-market design in India across online and offline marketing platforms to achieve the number one smartphone brand in the country during her three year tenure.

Harry Ashbridge

Writer at Monzo (UK)

Harry looks after Monzo’s writing inside and out. He’s keeper of their tone of voice, and hates writing about himself in the 3rd person. Before Monzo, Harry spent 6 years at language consultancy The Writer, helping big brands find their way with words.

Jason Black

Web Communications Manager UK and Ireland at IKEA (UK)

Jason Black is Web Communications Manager at IKEA UK and Ireland and has over 8 years of experience of working in web, e-commerce, digital marketing and content strategy.  Born in Scotland, he has also spent some time working on projects for IKEA in Belgium and Denmark, before moving back to the UK.


He has a passion for all things content, and loves to test out new approaches and formats which stretch the boundaries of brand communication. His degree in Psychology sparked a curiosity in how emotional connections are made between people, and he has continued his interest in this from a brand to consumer perspective.

Alicia Bogouslavsky

Digital Factory Director at Air France (France)

Alicia Bogouslavsky is an American woman who became a Parisian in 1987. She joined Air France when Air France-KLM was created in 2004. Founder of the Digital User Experience department (, she spent 8 years building the UX team in Digital before taking up the position of Design Manager of the Digital Factory of Air France in October 2018.

Her skills are essentially in design strategy and design management.

Borja Borrero

Executive Creative Director EMEA & LatAm at Interbrand (Spain)

Borja is chief creative director at Interbrand for EMEA and LatAm, and thus is responsible for managing and raising the creative quality and reputation standards for those regions. He regularly participates as lecturer in universities (Complutense, IED, Elisava, IE…) and as a speaker in multiple events and branding forums at national and international level.


Since he joined Interbrand 15 years ago, Borja has led key national and international projects such as the repositioning of Movistar or the creation of Bankia, as well as the historic change of Iberia Airlines and the reinvention of brands such as Repsol, Seat, TIM (Italy), Renault (France), Britannia (India), AJE Group (Perú), Renfe or Santander. Other relevant projects he has led are the repositioning and rebranding of Tendam (Cortefiel Group) or the merger of Lan & Tam Airlines (Latam) at a global scale. On the other hand, he has led numerous projects that have received prestigious awards (Cannes, Red Dot, El Sol, D&AD, Laus…) and has become a jury for Cannes Lions, D&AD, IF or LIA awards among other festivals.


Borja holds a degree in Advertising and PR by Universidad Complutense of Madrid and a Master in Communications Design, specializing in Corporate Identity, at Pratt Institute (New York). Before joining Interbrand, he worked at McCann Erikson and Leo Burnett as Art Director and at FutureBrand as Design Director.

Jacqui Browne

Visual Designer at Monzo (UK)

acqui leads the visual design team at Monzo, helping to develop and maintain the brand as it grows across the UK. At Monzo she’s worked on things like card designs, campaign creative and brand guidelines. Before Monzo, Jacqui worked at branding agencies across industries from B2B artisan bread to augmented reality.

Jose de Cabo

Co-Founder Olapic (London)

Based in Olapic’s European headquarters in London, Cabo is spearheading the company’s global expansion. Drawing on his extensive global consulting background, Cabo and his team successfully introduced Olapic’s earned content technology to the European market and have secured client partners including AllSaints, Karen Millen, L’Óreal, Pepe Jeans, and Tag Heuer. Born in Madrid, Cabo holds undergraduate degrees from Dublin City University and ICADE University and an MBA from the Columbia School of Business in New York City, where he and his co-founders received recognition and capital from the Eugene M. Lang Entrepreneurial Initiative Fund. He previously worked as a management consultant at Roland Berger Strategy Consultants, leading technology innovation, marketing and sales projects for large, multi-national corporations. Cabo has been featured extensively in the press and is frequently invited to present at trade conferences on the future of e-commerce.

Mark Cass

Founder & CEO Cass Art (UK)

Mark has been an art entrepreneur for over 35 years and founded Cass Art in 1984. His great uncle Paul Cassier was the most important dealer for impressionists in Europe in the 1920s. Previously, Mark ran Craftsmith – the UKs largest arts and crafts retailer, and founded Image Bank UK – the world’s largest photographic library before selling it to Getty Images. Mark currently serves as Chairman of the Cass Sculpture Foundation


Beri Cheetham

Chief Creative Officer at The Gate (UK)

Currently CCO of The Gate London, where he was brought in to turnaround the agency. In just 2 years he’s significantly raised the creative profile, built a winning culture and got the business back into financial growth. The Gate rounded off 2018 by winning Oystercatchers Small Agency Of The Year.

Previously ECD at Leo Burnett he was appointed to transform the credibility and reputation of their brand activation agency, Arc, and help foster integration across the group. Over four years, Arc/Leo Burnett won over 70 awards including 9 DMA Golds, Effie Gold, IPA Gold, 2 Campaign Big Silvers, IPM agency of the year titles in 2014, 2015 and 2016, plus MAA agency of the year 2015. Shortly before moving from Burnett he was ranked number 2 in David Reviews Top 25 Creatives.

Markus Dunke

Portfolio Lead, Strichpunkt Design (Stuttgart)

Deeply planning on going to space before 2050, Markus is part of the leadership team at Strichpunkt – consistently pushing forward and further.

Having lived in more than ten countries and over a decade in Asia, his goal is fusing culture, strategy and creativity to always take the next step.

Before joining Strichpunkt in 2016, Markus worked as a senior partner for the renowned London strategy agency Truth Consulting. There he advised global clients such as Pepsi, Heathrow Airport and Barclays on issues of digital transformation and brand management. Previously, he headed the office of the management consultancy globeone in Beijing, where he was responsible in particular for strategy topics of major automotive brands such as VW.
Since the beginning of the cooperation Markus has been leading the consulting and brand development of the Chinese E-Mobility Start-Up WM Motor, whose brand experience will be presented at the Brand Day in Zurich.

Juan Erquicia

Brand Manager at Santander (Spain)

Juan has been working in branding for more than 20 years. The first 12 from a creativity and design perspective, working in many international projects for clients from diverse industries. Since joining Banco Santander 8 years ago as Group’s Brand Manager, Juan has been working on the management and implementation of the bank’s identity globally as well as on the strategic management of the brand.

He has developed part of his professional career in the United Kingdom where he also completed his career as a designer with studies in Marketing and Communication.

Tom Foley

Type Director at Monotype (Ireland)

Tom Foley is our London-based Type Director, with over 10 years experience working in branding and type design.

Prior to his time at Monotype, Tom worked with various London-based design studios and regularly teaches type design at universities across the UK and Europe.

Simon Gill

Chief Experience Officer, EMEA at Isobar (Dentsu Aegis) (UK)

Simon is Chief Experience Officer at Isobar and works across the EMEA region, to champion the transformative power of digital with a focus on game-changing creative experiences. He advocates how brands need to change, to match customer behaviour and expectations, to build sustainable futures. He is also instigating the use of AI/ML throughout the creative process and sees it as an important step to delivering positive change through augmented humanity. This is coupled with a deep interest in Blockchain for both its potential to deliver Web 3.0 and for its meaningful support to the creator community.

Jens Grefen

Executive Director Creation / Interbrand (Köln)

Jens Grefen ist Executive Director Creation bei Interbrand und Teil des Führungsteams von Interbrand Central and Eastern Europe. Er studierte visuelle Kommunikation in Dortmund und San Francisco und arbeitet seit 2004 bei Interbrand vom Standort Köln aus, an dem er das Design Team leitet. Mit beinahe 15 Jahren Erfahrung in der Beratung, Gestaltung und Führung von Marken hat er das Erscheinungsbild verschiedenster Unternehmen entwickelt, maßgeblich geprägt und so zu deren Wachstum beigetragen. Zu den von ihm betreuten Marken und Unternehmen zählen unter anderem ABB, BASF, DER Touristik, Deutsche Telekom, Lanxess, SAP, Schindler, thyssenkrupp, oder TUI.

Tom Hind

Head of Photography at BBC Studios (UK)

Before taking on his current role as Head of Photography at BBC Studios Tom was Senior Director of Creative Content with Getty Images. Prior to that he worked as Head of Art Buying for Agency RAPP, commissioning photography and illustration. He studied photography and advertising at the University of Kent and the Sorbonne Nouvelle, Paris.

Angus Hyland

Pentagram Partner (UK)

Angus Hyland is a creative director, designer and author. He has been named one of the UK’s top ten graphic designers by The Independent, and has received over a hundred creative awards, including five D&AD silver pencils. Past and current clients include Asprey, AkzoNobel, EAT., Eurosport, H&M, Maersk, Marimekko, Mills & Boon, Mulberry, Penguin, Rolls-Royce and Tate Modern. He has written nine books on art, illustration and design; and is an external consultant and creative director at both Laurence King Publishing and Cass Art.

Jessica Krier

Design Director KMS TEAM (Munich)

Born in 1982, Jessica Krier completed her degree as a Graduate Designer in Visual Communication at the Düsseldorf University of Applied Sciences in 2007. After working freelance, she joined KMS TEAM in 2008 and is now leading a team as Design Director. She has made significant contributions to the new visual identities of Bentley Motors, Canyon Bicycles, JINS, Schneider Schreibgeräte, Porsche and Porsche Motorsport, ŠKODA and Stemme with her work.

The »luxury/lifestyle« and »transportation« sectors are especially fascinating for her. She finds inspiration in things both great and small – it is often the most absurd things that help her come up with great ideas. She is a member of the Art Directors Club Germany (ADC).

Jonne Kuyt

Creative Director & Partner / Edenspiekermann (Amsterdam)

In a customer-centric and technology-driven world, brands need to play new roles. Jonne Kuyt, Creative Director & Partner at Edenspiekermann, helps businesses to have more personal impact, allowing them to adapt to shifting needs and compete with other industry players. He has clear ideas on how to change brands through new technology to reinvent relationships with audiences.

Thomas Laschet

Team Manager Brand Creative Studio / Canyon (Koblenz)

Thomas Laschet is a creative mind and sports enthusiast whose work involves a mix of branding, design and communication. In 2011, he joined Canyon Bicycles as a marketing intern. Today, he runs the in-house Brand Creative Studio as Team Manager, working with his team to develop Canyon’s brand campaigns.

Thomas didn’t always take the easiest or most direct path in his career. After starting degree programs in law and IT, he honed his creative skills on the job and in correspondence courses in graphic design.

“Being good at my job means being able to get to the heart of things – whether visually or verbally.”

Lucas Machado

Senior Designer at Interbrand (Spain)

Lucas is a Senior designer with eleven years of experience in branding.

He joined the team in 2017, after spending seven years in Sao Paulo’s office, where he was responsible for managing people and visual identity projects.

He loves bringing brands to life. He believes that brands are like people, they all deserve a better look, but what really matters is the message inside, what they stand for. For him, this makes people care about a brand, and eventually fall in love with her.

Lucas started his career as a computer programmer, however, visuals seemed more attractive than the source code. As result, he end up driving his career to design and brand experience.

He now holds a Bachelor Degree in Graphic Design from Belas Artes Sao Paulo University, a specialization in Branding from Fundação Getúlio Vargas and in Business Administration from Insper.

Since he joined Interbrand, Lucas worked in identity and packaging projects for clients such as ABInbev, Itaú, Latam Airlines, Netshoes, Samsung, Santander, Whirpool, among others. He was also invited by Interbrand Zurich to join forces in Mumbai and build India’s biggest telecom brand, Jio.


He previously worked at FutureBrand with clients like: Boticário, Cielo, Eudora, Nestlé, Pado o Pão de Açúcar.

Alex Mecklenburg

Creative Thinker & Doer (London)

Alex Mecklenburg has spent the majority of her professional life at global communications agencies like Ogilvy, Huge and Edelman where she helped built brands like Lufthansa, Unilever or GSK. She is now working collaboratively across multiple initiatives and organisations: an Associate at the Digital Think Tank Doteveryone,Co-Founder of the Creative Business Consultancy Truth & Spectacle and Collaborator with the innovation studio Lola.

A self-proclaimed innovation magpie, Alex has spent more than 20 years living in the purgatory of bleeding edge innovation. And for most of this time, she’s been on the quest to find the fulcrum of digital innovation – that place where service and product innovation strike the right balance between customer experience and operating complexity.
In her keynote, Alex is exploring the many ways that our industry deals with innovation. She faces squarely up to questions like: when does challenge overbalance into provocation? Do Labs work? Why has maintenance got such a bad rap? And she will be bringing questions, problems and musings to the forum.

Thomas Michelbach (Strichpunkt)

Head of Development / Strichpunkt Design (Stuttgart)

Thomas Michelbach has been the head of development for the Strichpunkt design agency since May of 2015. The firm, with offices in Stuttgart and Berlin, is among Germany’s largest design agencies. It has won numerous awards and his held a spot in the top ten creative ventures in Germany for more than a decade.

Michelbach is head of the digital department, with responsibility for the technical implementation of Strichpunkt’s digital projects, such as websites, e-magazines, and apps. Additionally, he oversees the promotion and development of new digital opportunities and technical innovation.

Before moving to Strichpunkt, Michelbach made his name as a co-founder of the NoMoreSleep agency.

Audi: From Automotive manufacturer to digital car company

The automotive industry is undergoing a period of profound change. A process in which Audi leads the way and examines its image systematically from a digital perspective. Strichpunkt playes a key role in the development of the new digital brand experience and the corporate design.

Juan Andrés Milleiro

Head of Social Media at NH Hotel Group (UK)

“Juan Andrés Milleiro is a Social Media and Content Marketing specialist with proven track of business results. He is currently the global Head of Social Media at NH Hotel Group, one of the top 25 chains in the world with almost 400 hotels in 30 countries across Europe, America and Africa. In the past he has worked to define the strategy and development in Social Media of brands such as Heineken, Mercedes-Benz, Real Madrid and Telepizza.”

Alex Ostrowski

Creative Director at Lovers (London)

Alex is the founder and creative director of Lovers, a design collective that helps people express ideas and messages. Built specifically to align designers with challenges that stir them, the group carefully maps its individual personalities and ambitions to diverse projects. The approach is enjoyed by clients as broad as Greenpeace, the V&A, the NSPCC, Dishoom, the Mayor of Greater Manchester, Oxford University and others.

About the talk: ‘End Ocean Plastics’
The pollution of our oceans by waste plastic is one of the largest issues we face as a planet. Marcela and Alex explain how they have created a distinct visual identity for campaign communications addressing this global challenge, employing the power of design to help drive urgent change.

Heinrich Paravicini

Chief Creative Officer & MUTABOR Co-owner (Hamburg)

Heinrich Paravicini (1971- ), together with his two brothers, grew up watching french-translated Japanese Manga shows on TV in Paris. Early on, this, along with the variety of Parisian museums, inspired the 6 year-old Heinrich to draw. He finished high school in Germany. Then he started his studies in Communication at the Muthesius-Hochschule in Kiel graduating with the help of a full scholarship from the DAAD.

In 1993, with fellow students in Kiel, he founded the magazine “Mutabor”. The friendship and work with Johannes Plass propelled the magazine to international notoriety – and these two to inseparability. Together they tackled projects in Munich and Hamburg, which resulted in MUTABOR, the design agency, that Paravicini and Plass founded in 1998 and still run to this day.

In the meantime, MUTABOR employs about 120 multi-talented people specialized in brand identity. The identity agency works interdisciplinarily consisting of teams of designers, architects, graphic designers, film makers and interface designers. Some of their customers include Audi, Bahlsen, Clariant, Daimler, Deutsche Nationalmannschaf and many others. From Hamburg MUTABOR creates and implements projects worldwide – Berlin, Paris, New York, Moscow and Beijing, to name a few.

Since 2012 Paravicini has been a committee member in the ADC Germany. He is a juror at diverse national and international award ceremonies (ADC Europe, Eurobest, D&AD, Cannes Lions and others), a lecturer for brand identity at HAW Hamburg, as well as an inventor, curator, and moderator of the annual Stuttgart “ADC Design Experience” trade fair. With Johannes Plass, Paravicini has published books and publications under the MUTABOR label.

Jochen Rädeker (Strichpunkt)

Co-Founder & Managing Partner Strichpunkt (Stuttgart)

Jochen Rädeker is co-founder and managing partner of the design agency Strichpunkt, headquartered in Stuttgart and Berlin. As one of the largest design offices in Germany, Strichpunkt has held its own as one of the most awarded design studios, placing consistently amongst the top 10 creative rankings for over a decade.

In 2013, alongside with Kirsten Dietz, he created the Berlin-based design label “TYPE HYPE”. Rädeker is internationally in demand as speaker, author, juror, columnist and featured presenter of lectures and seminars.

In addition, Rädeker divides his time inspiring and motivating the young designers of the future, as professor for Corporate Identity and Corporate Design at Constance University of Applied Sciences.

Audi: From Automotive manufacturer to digital car company

The automotive industry is undergoing a period of profound change. A process in which Audi leads the way and examines its image systematically from a digital perspective. Strichpunkt playes a key role in the development of the new digital brand experience and the corporate design.

Alexander Roth

Type Designer at Monotype (Germany)

Alexander Roth is a type designer at Monotype. Born in the former Soviet Socialist Republic of Tajikistan and raised in Germany, Alexander became fascinated by languages and letter shapes at an early age. He studied video production, animation, graphic design, typography and type design before joining the world-renowned type foundry, FontFont, as a font technician intern.


In the following years, he held positions as a graphic designer for FontFont, as a lead graphic designer for FontShop and as a marketing manager for Monotype’s digital commerce businesses, including,, and, before joining the Monotype Studio.


His portfolio includes work for transportation companies, auto manufactures and government services. Alexander holds a bachelor’s degree in Media Production, a master’s degree in Type Design from the Royal Academy of Arts in The Hague, a handful of branding certificates, and accolades from the Type Directors Club in New York.

Marc Rouault

Independent Type Designer

Marc Rouault was born in Bretagne in the north-west of France, studied here and there and also in the Netherlands where they know a bit about type. In the meantime worked in a design agency called W and located in Paris. Now works for various agencies and for himself on typefaces.

Marcela Teran

Art & Editorial Coordinator at Greenpeace (UK)

Marcela is a passionate designer and creative comms specialist interested in the role of design, art and creativity in facilitating and empowering positive change. Marcela is part of the Art and Editorial team at Greenpeace UK helping translate complex environmental issues into clear and powerful communications. The team also leads collaborations with creative practitioners, artists and agencies.

About the talk: ‘End Ocean Plastics’
The pollution of our oceans by waste plastic is one of the largest issues we face as a planet. Marcela and Alex explain how they have created a distinct visual identity for campaign communications addressing this global challenge, employing the power of design to help drive urgent change.

Richard Turley

Global ECD, Wieden+Kennedy (New York)

Richard Turley was born in 1976 in Bristol in the UK. Left to do Businessweek with grids and type and stuff then did some MTV work. Before that and even after, did some magazines and newspapers. Then did advertising sort of and logos and stuff at Wieden+Kennedy all round the world, but lives in New York and is going grey.

Malou Verlomme

Senior UK Type Designer (UK)

Malou Verlomme is French typeface designer. Since 2016 he’s been working for Monotype UK.
He has a Graphic Design degree from l’École Duperré in Paris, and an MA in Typeface Design from the University of Reading. His typeface Camille has the honor of being part of the collection at France’s Centre National des Arts Plastiques (CNAP). His typefaces include Ecam and Totem published with the foundry LongType, which he co-founded in 2012. In 2016 he designed the Johnston100 for TfL, London’s new underground typeface.

James West

Senior Art Director / Strichpunkt Design (Stuttgart)

How does an Australian find himself working for a German design agency with an e-mobility client based in China? Well, thankfully design is an international language, and this has allowed James West to travel the world over the course of his 18 year career. From Melbourne and Sydney, to San Francisco, Amsterdam, Berlin and Stuttgart. In this time, James has been fortunate enough to work with a number of international brands including Hyundai, Virgin, Huawei, The Red Cross, HTC, Vodafone and Nike.

James is currently Senior Art Director on the Weltmeister account at Strichpunkt, overseeing a talented team of creatives across three offices and two time zones.

Jürgen Siebert

Marketing Director / Monotype (Berlin)

Born in 1954, Siebert studied physics in Frankfurt. After receiving his degree in 1985, he worked as a science journalist, wrote his first book and moved from Frankfurt to Hamburg. There he co-founded the graphics magazine PAGE in 1986, and ran it as editor-in-chief until 1991, when he moved to Berlin. In Berlin, Siebert initially worked for two years for FSI FontShop International, where he published the first FontFonts, FUSE and the FontBook. In 1993, he took over marketing for FontShop Deutschland and in 1996, organised the first TYPO design conference; he started the Fontblog in 2004, and then in 2011, Creative Morning Berlin, as well as the TYPO offshoots in London and San Francisco. TYPO Days followed a year later. Since the autumn of 2014, he has been responsible for the German-language marketing for Monotype GmbH and initiated TYPO Labs and Brand Days.